{"id":23351,"date":"2026-07-29T13:11:58","date_gmt":"2026-07-29T13:11:58","guid":{"rendered":"https:\/\/source.kitsid.com\/bsite\/?page_id=23351"},"modified":"2026-09-12T08:52:26","modified_gmt":"2026-09-12T08:52:26","slug":"about-us","status":"publish","type":"page","link":"https:\/\/zavureli.com\/bsite\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"<p>.zavureli-about {<br \/>\n    font-family: Georgia, &#8216;Times New Roman&#8217;, serif;<br \/>\n    line-height: 1.7;<br \/>\n    color: #2b2b2b;<br \/>\n    max-width: 760px;<br \/>\n    margin: 0 auto;<br \/>\n    padding: 24px 20px;<br \/>\n  }<br \/>\n  .zavureli-about h1,<br \/>\n  .zavureli-about h2 {<br \/>\n    font-weight: normal;<br \/>\n    letter-spacing: 0.02em;<br \/>\n  }<br \/>\n  .zavureli-about h1 {<br \/>\n    font-size: 2rem;<br \/>\n    margin-bottom: 0.5em;<br \/>\n  }<br \/>\n  .zavureli-about h2 {<br \/>\n    font-size: 1.35rem;<br \/>\n    margin-top: 1.8em;<br \/>\n    margin-bottom: 0.6em;<br \/>\n  }<br \/>\n  .zavureli-about p {<br \/>\n    margin: 0 0 1.1em;<br \/>\n  }<br \/>\n  .zavureli-about .zavureli-tagline {<br \/>\n    font-style: italic;<br \/>\n    color: #6b6b6b;<br \/>\n    margin-top: -0.2em;<br \/>\n  }<\/p>\n<div class=\"zavureli-about\">\n<h1>About ZavUreli<\/h1>\n<p class=\"zavureli-tagline\">Coats made for the seasons you actually live in.<\/p>\n<p>ZavUreli is an independent storefront with a single-minded focus: the coat. We are not a department store in miniature. We are a small, curated shop where every piece in our collection has earned its place, and where the coat is treated as the main event rather than an afterthought.<\/p>\n<h2>Why coats, and only coats<\/h2>\n<p>A coat is the piece you reach for most when the weather turns. It sits closest to your day, carries your keys, your phone, your folded newspaper, and it is the layer the world sees first. Because a coat does so much, we believe it deserves more attention than scattered racks can give it. By narrowing our range to coats, we can think carefully about cut, weight, lining, pocket placement, and the small details that make a difference between a coat you wear and a coat you love.<\/p>\n<h2>How we choose<\/h2>\n<p>Every coat at ZavUreli is selected with a few plain questions in mind. Does it move well? Does it sit properly across the shoulders? Is the fabric honest about what it is? Will it still look right after a few seasons of real wear? We favor shapes that flatter without fussing, colors that work with what you already own, and construction that respects the person wearing it. If a coat does not pass those questions, it does not join the collection.<\/p>\n<h2>For real weather and real days<\/h2>\n<p>Our coats are chosen for commutes, school runs, long walks, short trips, and the ordinary in-between moments that fill a week. That means we look for warmth without bulk, protection without stiffness, and finishes that stand up to being worn often. Whether you need something light for a mild autumn or something substantial for a cold snap, the aim is the same: a coat that feels like yours from the first wear.<\/p>\n<h2>An independent shop<\/h2>\n<p>ZavUreli is run independently, which means we answer to the people who wear our coats rather than to a seasonal calendar of trends. We keep our collection tight, our descriptions clear, and our focus on helping you find the right coat rather than the most coats. If you have a question about sizing, fabric, or which style suits your climate, we are glad to help.<\/p>\n<h2>Thank you<\/h2>\n<p>Thank you for visiting ZavUreli. We hope you find a coat here that you reach for again and again, and that it serves you well for many seasons to come.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>.zavureli-about { font-family: Georgia, &#8216;Times New Roman&#8217;, serif; line-height: 1.7; color: #2b2b2b; max-width: 760px; margin: 0 auto; padding: 24px 20px; } .zavureli-about h1, .zavureli-about h2 { font-weight: normal; letter-spacing: 0.02em; } .zavureli-about h1 { font-size: 2rem; margin-bottom: 0.5em; } .zavureli-about h2 { font-size: 1.35rem; margin-top: 1.8em; margin-bottom: 0.6em; } .zavureli-about p { margin: 0 0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-23351","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/zavureli.com\/bsite\/wp-json\/wp\/v2\/pages\/23351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zavureli.com\/bsite\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/zavureli.com\/bsite\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/zavureli.com\/bsite\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zavureli.com\/bsite\/wp-json\/wp\/v2\/comments?post=23351"}],"version-history":[{"count":1,"href":"https:\/\/zavureli.com\/bsite\/wp-json\/wp\/v2\/pages\/23351\/revisions"}],"predecessor-version":[{"id":23653,"href":"https:\/\/zavureli.com\/bsite\/wp-json\/wp\/v2\/pages\/23351\/revisions\/23653"}],"wp:attachment":[{"href":"https:\/\/zavureli.com\/bsite\/wp-json\/wp\/v2\/media?parent=23351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}